CHINESE AND RUSSIAN SOCIAL ADVERTISING
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CHINESE AND RUSSIAN SOCIAL ADVERTISING
Annotation
PII
S086904990000616-9-1
Publication type
Article
Status
Published
Edition
Pages
171-176
Abstract
This article presents the comparative study of Chinese and Russian PSA related to the demographic issues. The article focuses on the causes of the demographic problems specific to each of two countries, and characterizes state policy measures aimed at solving such problems. The analysis of specific advertising materials is presented.
Keywords
Chinese social advertising, Russian social advertising, birth rate decrease, birth rate increase, demographic policy, population reproduction, demographic crisis
Date of publication
05.03.2015
Number of purchasers
0
Views
849
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0.0 (0 votes)
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