Socially Responsible Consumption in Russia: Factors and the Development Potential of Market-Oriented and Nonmarket Practices
Table of contents
Socially Responsible Consumption in Russia: Factors and the Development Potential of Market-Oriented and Nonmarket Practices
Publication type
Marina А. Shabanova 
Occupation: Professor, leading research fellow
Faculty of Economic Sciences
Centre for Studies of Civil Society and the Nonprofit Sector, National Research University Higher School of Economics
Address: 20, Myasnitskaya St., Moscow, 101000, Russian Federation

Socially responsible (ethical) consumption in Russia is only taking its first steps and is fairly fragmented. In most cases, consumers engage in practices of one particular sort, whether ethical purchasing, ethical boycotts or separate collection of waste. The article presents the data of a representative empirical study aiming to identify specific qualities of citizens participating in various socially responsible consumption practices as well as factors facilitating Russians’ engagement in the above practices. The article purports that market-oriented practices, such as ethical purchasing and boycotts, and nonmarket ones, such as separate collection of waste, are driven by different factors and relate to the sphere of civil society in different ways. The article concludes that differentiated strategies need to be implemented in this area by NGOs and management groups of various levels.

socially responsible/ethical consumption, ethical purchasing, ethical boycotts, separate waste collection, civil society, civil activity, social solidarity, social responsibility
Date of publication
Number of purchasers
Readers community rating
0.0 (0 votes)
Cite Download pdf

To download PDF you should sign in

Publication text not found


1. Abdul-Muhmin A.G. (2007) Explaining Consumers’ Willingness to be Environmentally Friendly. International Journal of Consumer Studies, vol. 31, no. 3, pp. 237–247.

2. Ariztia T., Kleine D., Brightwell D.G.S.L., Agloni N., Afonso R., Bartholo R. (2014) Ethical Consumption in Brazil and Chile: Institutional Contexts and Development Trajectories. Journal of Cleaner Production, vol. 63, pp. 84–92.

3. Baudrillard J. (2002) Sistema veshchey [The system of things]. Moscow: Rudomino.

4. Boyer R. (2008) The Quest for Theoretical Foundations of Socio-Economics: Epistemology, Methodology or Ontology? Socio-Economic Review, vol. 6, no. 4, pp. 733–746.

5. Cotte J., Trudel R. (2009) Socially Conscious Consumerism. A Systematic Review of the Body of Knowledge. Network for Business Sustainability Knowledge Project Series, University of Western Ontario/Boston University.

6. Deng X. (2013) Factors Influencing Ethical Purchase Intentions of Consumers in China. Social Behavior and Personality, vol. 41, no. 10, pp. 1693–1703.

7. Deng X. (2012) Understanding Consumer’s Responses to Enterprise’s Ethical Behaviors: an Investigation in China. Journal of Business Ethics, vol. 107, no. 2, pp. 159–181.

8. Do Paco A., Raposo M. (2009) “Green” Segmentation: An Application to the Portuguese Consumer Market. Market Intelligence and Planning, vol. 27, no. 3, pp. 364–379.

9. Ethical Consumer Markets Report 2013 (2013) / ECRA, YouGov. UK.

10. Ethical Consumer Markets Report 2012 (2012) / The Co-operative Group, ECRA.

11. Etzioni A. (1988) The Moral Dimension: Toward a New Economics. New York: Free Press.

12. Etzioni A. (2003) Toward a New Socio-Economic Paradigm. Socio-Economic Review, vol. 1, no. 1, pp. 105–118.

13. Hollingsworth R., Muller K. (2008) Transforming Socio-Economics With a New Epistemology. Socio-Economic Review, vol. 6, no. 3, pp. 395–426.

14. Ilyin V.I. (2000) Povedenie potrebiteley [Consumer Behavior]. St-Petersburg: Piter.

15. Iyer E.S., Kashyap R.K. (2007) Consumer Recycling: Role of Incentives, Information, and Social Class. Journal of Consumer Behavior, vol. 6, no. 1, pp. 32–47.

16. Keizer P. (2005) A Socio-Economic Framework of Interpretation and Analysis. International Journal of Social Economics, vol. 32, no. 1–2, pp. 155–173.

17. Koslowski P. (1999) Printsipy eticheskoy ekonomii [Some Principles of Ethical Economy]. St. Petersburg: Ekonomicheskaya Shkola.

18. Lutz M.A. (1990) Emphasizing the Social: Social Economics and Socio-Economics. Review of Social Economy, no. 3, pp. 303–320.

19. Mostafa M.M. (2007) Gender Differences in Egyptian Consumers’ Green Purchase Behaviour: The Effects of Environmental Knowledge, Concern and Attitude. International Journal of Consumer Studies, vol. 31, no. 3, pp. 220–229.

20. Neumann W.P., Dixon S.M., Nordval A.-C. (2014) Consumer Demand as a Driver of Improved Working Conditions: the ‘Ergo-Brand’ Proposition. Ergonomics, vol. 57, no. 8, pp. 1113–1126.

21. Papaoikonomou E, Ryan G, Valverde Ì. (2011) Mapping Ethical Consumer Behavior: Integrating the Empirical Research and Identifying Future Directions. Ethics & Behavior, vol. 21, no. 3, pp. 197–221.

22. Sayer A. (2007) Moral Economy as Critique. New Political Economy, vol. 12, no. 2, pp. 261–270.

23. Scott J. C. (1976) Moral economy of the peasant: Rebellion and subsistence in Southeast Asia. New Haven: Yàlå Univ. Press.

24. Sen A. (1997) On Economic Inequality. Oxford: Clarendon Press. Expanded Edition.

25. Sen A. (1987) On Ethics and Economics. Oxford: Blackwell.

26. Shabanova M.A. (2015à) Etichnoe potreblenie kak innovatsionnaya praktika grazhdanskogo obshchestva v Rossii [Ethical consumption as an innovative practice of civil society in Russia]. Obshchestvennye nauki i sovremennost’, no. 5, pp. 19–34.

27. Shabanova M.A. (2015b) Etichnoe potreblenie v Rossii: profili, faktory, potentsial razvitiya [Ethical consumption in Russia: profiles, factors, and perspectives]. Voprosy ekonomiki, no. 5, pp. 78–102.

28. Shabanova M.A. (2016) O sotsial’nom mekhanizme stanovleniya novykh potrebitel’skikh praktik v Rossii [On a social mechanism associated with fostering innovative consumer practices in Russia]. Sotsiologicheskie issledovaniya, no. 12, pp. 14–25.

29. Shabanova M.A. (2012) Sotsioekonomika [Socioeconomics]. Moscow: Ekonomika.

30. Shabanova M.A. (2006) Sotsioekonomika kak nauka i novaya uchebnaya distsiplina [Socioeconomics as a science and educational subject]. Mir Rossiyi, no. 4, pp. 94–115.

31. Starr M.A. (2009) The Social Economics of Ethical Consumption: Theoretical Considerations and Empirical Evidence. Journal of Socio-Economics, vol. 38, no. 6, pp. 916–925.

32. Staveren I. (2009) Etika Effektivnosti [The ethics of efficiency]. Voprosy ekonomiki, no. 12, pp. 58–71.

33. Stehr N. (2008) The Moralization of the Markets in Europe. Society, vol. 45, pp. 62–67.

34. Thompson E.P. (1971) The Moral Economy of the English Crowd in the Eighteenth Century. Past and Present, vol. 50, no. 1, pp. 76–136.

35. Zaslavskaya T.I. (2002) Sotsietal’naya transformatsiya rossiyskogo obshchestva: Deyatel’nostno-strukturnaya kontseptsiya [Societal transformation of Russian society: activity-structural concept]. Moscow: Delo.


No posts found

Write a review