Везде
CHINESE AND RUSSIAN SOCIAL ADVERTISING
Table of contents
Annotation Estimate Publication content
References Comments
Share
QR
Metrics
CHINESE AND RUSSIAN SOCIAL ADVERTISING
Annotation
PII
S086904990000616-9-1
Publication type
Article
Status
Published
Authors
Yan Ke  Gusella Nikolaishvili
Edition
Issue 2
Pages
171-176
Abstract
This article presents the comparative study of Chinese and Russian PSA related to the demographic issues. The article focuses on the causes of the demographic problems specific to each of two countries, and characterizes state policy measures aimed at solving such problems. The analysis of specific advertising materials is presented.
Keywords
Chinese social advertising, Russian social advertising, birth rate decrease, birth rate increase, demographic policy, population reproduction, demographic crisis
Date of publication
05.03.2015
Number of purchasers
1
Views
1091
Readers community rating
0.0 (0 votes)
Cite Download pdf

To download PDF you should pay the subscribtion
1

References



Additional sources and materials

Danishevskij K. Demograficheskij krizis v Rossii: optimal'nye puti preodoleniya // Demoskop. 2006 (http://demoscope.ru/weekly/2007/0305/analit05.php).
 Demograficheskij ehntsiklopedicheskij slovar'. M., 1985.
 Kontseptsiya demograficheskogo razvitiya Rossijskoj Federatsii na period do 2015 g. (http:// www.bestpravo.ru/federalnoje/hj-gosudarstvo/t3w.htm).
 Kontseptsiya demograficheskoj politiki Rossijskoj Federatsii na period do 2025 g. (http:// www.bestpravo.ru/federalnoje/xg-normy/u6r.htm).
 Miz' O.A. Demograficheskij krizis v Rossijskoj Federatsii. Sumy, 2012 (http://revolution. allbest.ru/sociology/00226916_0.html).
 Nikolajshvili G.G. Sotsial'naya reklama: nekotorye voprosy teorii i praktiki // Regiono- logiya. 2008. № 2 (http://regionsar.ru/node/94).
 Ovchinnikov V. Esli by ne ogranicheniya rozhdaemosti, naselenie Kitaya segodnya sostavilo by 1740 millionov (http://www.rg.ru/2011/08/18/kitay.html).
 Odna sem'ya – odin rebenok (http://ru.wikipedia.org/wiki/%CE%E4%ED%E0_%F1%E5%EC% FC%FF_%97_%EE%E4%E8%ED_%F0%E5%E1%B8%ED%EE%EA).
 Slogany novoj ehpokhi, rekomenduemye Natsional'noj perepis'yu naseleniya i Komissiej po planirovaniyu sem'i Kitaya (http://www.chinanews.com/gn/news/2007/08-04/994668.shtml).

Comments

No posts found

Write a review
Translate